A digital infographic showing how AI search directs most traffic toward free tools, product pages, and homepages, highlighting the flow of AI-driven visits in 2025.

The Truth About AI Search: New Data From Ahrefs & Semrush

Search. For years, it meant typing a few words into Google and choosing from a list of ten blue links. Every blog post, every forum, every product page stood a chance to be discovered. The web felt like an open marketplace of voices. But in 2025, search looks different. We no longer scroll endlessly through […]

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